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ImmersiNext vs Vividworks

Vividworks handles complex modular rules and connects to your e-commerce cart out of the box. ImmersiNext shows the same catalog in photoreal 3D, prices it by region as buyers configure, and hands your sales team a branded PDF proposal to send, live in about two weeks.

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ImmersiNext Immersive Configurator with Unreal Engine materials

Turn it, change the fabric, see it live

Choose ImmersiNext if

You want regional pricing and PDF proposals your sales team can send today, Unreal photoreal, catalog-true AI, without an in-house 3D team.

Choose Vividworks if

You need scripted modular logic and a documented, self-service e-commerce integration your dev team connects without a custom project.

Where each platform wins

Vividworks embeds a rule-based 3D configurator and room planner, built for teams that want to script modular logic themselves and plug it into an existing e-commerce cart. ImmersiNext builds and runs the photoreal side for you: materials and light that look like a real showroom, regional pricing, AI lifestyle stills from the real catalog, and proposals your sales team can send the same day.

ImmersiNext

Unreal Engine photoreal materials and lighting, visible instantly as buyers configure — real-time quality typical WebGL viewers cannot match.
AI Studio renders lifestyle scenes from your real catalog geometry: full 3D + AI control so the product never hallucinates, or generation from a prompt, all steered by a Brand Kit.
Planner: 2D/3D layouts in seconds, then a branded PDF proposal with live prices, regional lists, and discounts.
Live in about 2 weeks on average. 24/7 support, GDPR-compliant, CRM plug-in, and custom development when you need it.

Vividworks

Rich configuration rules and expression scripting for complex modular structures.
Room planner across kitchens, offices, and other spaces with BOM / assembly-style outputs.
Self-service e-commerce integration: connect pricing and cart with documented, ready-made hooks.
Deep Nordic track record on modular sofas and kitchens.

Feature comparison

A side-by-side look at how the two platforms approach configuration, visuals, and the sales close.

Dimension	ImmersiNext	Vividworks
Primary focus	Unreal Engine configurator, Planner, and AI Studio	Rule-based 3D configurator, room planner, and CPQ hooks
Visual engine	Unreal Engine Immersive Configurator	Browser 3D / modular planner
Rules depth	Catalog rules with manufacturer build support and custom development	Scriptable expressions and modular logic
AI renders	Lifestyle scenes rendered from your real catalog geometry	Not part of the core product
Pricing & quoting	Regional pricing shown live, plus a branded PDF proposal generated in-session	CPQ hooks into your existing e-commerce cart
Go-live	About 2 weeks on average — we build it	You script and wire the integration
Best fit	Brands prioritizing photoreal selling and a fast go-live	Complex modular rules and engineering-style order accuracy

See ImmersiNext

Three modules, one catalog: real-time Unreal configuration, 2D/3D layouts, and AI renders that stay true to your products.

Immersive Configurator

Change the fabric and watch the weave catch the light. Swap the wood finish and see the grain shift from pale oak to dark walnut, in real time, in the browser, before a single physical sample gets ordered. Built on Unreal Engine — the photoreal standard other furniture configurators do not reach.

Try this configurator yourself

Planner

Drop the sofa into the actual room, walk around it in 3D, and hand your client a branded PDF proposal with the layout, the products, and the price — including regional lists and discounts. Layouts take seconds, not a separate CAD afternoon.

See the Planner

AI Studio

Place real catalog products in the scene, lock camera and materials, then let AI finish the room — or prompt a lifestyle shot. Because the geometry comes from your 3D catalog, the sofa stays the SKU. A Brand Kit keeps every output on-aesthetic.

See AI Studio

When to choose which

Choose Vividworks when you have a dev team ready to script modular rules and wire up a self-service e-commerce integration on your own timeline. Choose ImmersiNext when you would rather have photoreal Unreal selling, regional pricing, and PDF proposals fully built and live in about 2 weeks, with e-commerce cart integration scoped as part of your project rather than done in-house.

Questions answered

Does ImmersiNext support modular sectionals?

Yes. Modular compositions and materials are part of the standard Immersive Configurator. If your rule logic goes beyond what the standard catalog engine covers, we scope and build that as part of onboarding, rather than handing you a tool to script it yourself.

How does pricing work?

Regional pricing is built into the catalog and shown live as buyers configure, including discounts. Connecting that to your existing e-commerce cart is scoped per project — book a demo and we will map it to your storefront.

How fast can ImmersiNext go live?

About two weeks on average for a first configurator, once 3D files, materials, and prices are in. ImmersiNext builds the range for you — no in-house 3D team required. Custom development is scoped when your catalog needs it.

Does AI Studio invent products?

No. When you start from the 3D catalog, AI Studio keeps your geometry and materials locked and only renders the scene around them. You can also prompt a shot; a Brand Kit keeps lighting and aesthetic on-brand. Always validate on your own SKUs in a demo.

Keep reading

Product

Immersive Configurator

Unreal Engine configuration for furniture brands.

Product

AI Studio

Catalog-accurate lifestyle renders from your 3D.

Product

Planner

2D/3D layouts and branded PDF proposals.

Ready to show and sell?

Go live in about 2 weeks with Immersive Configurator, AI Studio, and Planner — Unreal photoreal, catalog-true AI, and PDF proposals with regional pricing.

Book a demo Try the configurator live